{"id":10912,"date":"2022-06-17T10:15:16","date_gmt":"2022-06-17T03:15:16","guid":{"rendered":"https:\/\/umsu.ac.id\/?p=10912"},"modified":"2023-01-28T12:00:22","modified_gmt":"2023-01-28T05:00:22","slug":"feb-umsu-gelar-kuliah-umum-pemanfaatan-artificial-inteligence-dalam-bisnis","status":"publish","type":"post","link":"https:\/\/umsu.ac.id\/en\/feb-umsu-gelar-kuliah-umum-pemanfaatan-artificial-inteligence-dalam-bisnis\/","title":{"rendered":"FEB UMSU Holds Public Lecture on the Use of Artificial Intelligence in Business"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The Faculty of Economics and Business through the Development Economics Study Program held a Public Lecture and Talkshow to encourage student creativity in facing the Industrial Revolution 4.0 and Society 5.0 in the hall of the UMSU Main Campus, Jl Mukhtar Basri, Thursday (16\/6).<\/span><\/p>\n<p><a href=\"https:\/\/umsu.ac.id\/en\/feb-umsu-gelar-kuliah-umum-pemanfaatan-artificial-inteligence-dalam-bisnis\/whatsapp-image-2022-06-16-at-16-03-32-1\/\" rel=\"attachment wp-att-10914\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignleft size-medium wp-image-10914\" src=\"https:\/\/umsu.ac.id\/en\/wp-content\/uploads\/2022\/06\/WhatsApp-Image-2022-06-16-at-16.03.32-1-300x200.jpeg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/umsu.ac.id\/en\/wp-content\/uploads\/2022\/06\/WhatsApp-Image-2022-06-16-at-16.03.32-1-300x200.jpeg 300w, https:\/\/umsu.ac.id\/en\/wp-content\/uploads\/2022\/06\/WhatsApp-Image-2022-06-16-at-16.03.32-1-1024x682.jpeg 1024w, https:\/\/umsu.ac.id\/en\/wp-content\/uploads\/2022\/06\/WhatsApp-Image-2022-06-16-at-16.03.32-1-768x512.jpeg 768w, https:\/\/umsu.ac.id\/en\/wp-content\/uploads\/2022\/06\/WhatsApp-Image-2022-06-16-at-16.03.32-1-750x500.jpeg 750w, https:\/\/umsu.ac.id\/en\/wp-content\/uploads\/2022\/06\/WhatsApp-Image-2022-06-16-at-16.03.32-1-1140x760.jpeg 1140w, https:\/\/umsu.ac.id\/en\/wp-content\/uploads\/2022\/06\/WhatsApp-Image-2022-06-16-at-16.03.32-1.jpeg 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">The General Lecture and Talkshow presented three speakers who motivated what Generation Z (Gen-Z) should do in the industrial revolution 4.0 era.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The three resource persons, Wahyu Hidayat Sulistyawan, Deputy Director of the Bank Indonesia Institute, Muhammad Irsyad S.Kom M.Kom, a millennial business person and Alween Ong, a Millennial Generation Social Entrepreneur and a talkshow moderator, Dr. Prawidya Hariani SE MSi Hospital who is also the Head of the Development Economics Study Program.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Public Lecture and Talkshow with the theme &#8220;The Role of Artificial Intelligence to Improve the Role of Humanomics in the Industrial Revolution Era 4.0 and Society 5.0&#8221; was attended by more than 300 students and the students were officially opened by the Vice Chancellor I of UMSU Prof. Dr. Muhammad Arifin SH Mhum.<\/span><\/p>\n<p><a href=\"https:\/\/umsu.ac.id\/en\/feb-umsu-gelar-kuliah-umum-pemanfaatan-artificial-inteligence-dalam-bisnis\/whatsapp-image-2022-06-16-at-16-03-33-2\/\" rel=\"attachment wp-att-10916\"><img decoding=\"async\" class=\"size-medium wp-image-10916 alignright\" src=\"https:\/\/umsu.ac.id\/en\/wp-content\/uploads\/2022\/06\/WhatsApp-Image-2022-06-16-at-16.03.33-2-300x200.jpeg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/umsu.ac.id\/en\/wp-content\/uploads\/2022\/06\/WhatsApp-Image-2022-06-16-at-16.03.33-2-300x200.jpeg 300w, https:\/\/umsu.ac.id\/en\/wp-content\/uploads\/2022\/06\/WhatsApp-Image-2022-06-16-at-16.03.33-2-1024x682.jpeg 1024w, https:\/\/umsu.ac.id\/en\/wp-content\/uploads\/2022\/06\/WhatsApp-Image-2022-06-16-at-16.03.33-2-768x512.jpeg 768w, https:\/\/umsu.ac.id\/en\/wp-content\/uploads\/2022\/06\/WhatsApp-Image-2022-06-16-at-16.03.33-2-750x500.jpeg 750w, https:\/\/umsu.ac.id\/en\/wp-content\/uploads\/2022\/06\/WhatsApp-Image-2022-06-16-at-16.03.33-2-1140x760.jpeg 1140w, https:\/\/umsu.ac.id\/en\/wp-content\/uploads\/2022\/06\/WhatsApp-Image-2022-06-16-at-16.03.33-2.jpeg 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">In addition to public lectures and talk shows, the &#8220;Youth Economics Competition 4.0 the Year 2022&#8221; also held three categories of competitions involving students from various universities in the country. Likewise, matches involving high school\/vocational high school students throughout North Sumatra for the Economics Olympiad.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dean of the Faculty of Economics and Business UMSU, Dr. Januri SE MSi at the opening of the public lecture and talk show, besides explaining the current development of FEB UMSU with around 3,500 students with 4 study programs, expressed his appreciation for the implementation of classes and public and talk shows involving hundreds of students and students.<\/span><\/p>\n<p><a href=\"https:\/\/umsu.ac.id\/en\/feb-umsu-gelar-kuliah-umum-pemanfaatan-artificial-inteligence-dalam-bisnis\/whatsapp-image-2022-06-16-at-16-03-33-1\/\" rel=\"attachment wp-att-10915\"><img decoding=\"async\" class=\"size-medium wp-image-10915 alignleft\" src=\"https:\/\/umsu.ac.id\/en\/wp-content\/uploads\/2022\/06\/WhatsApp-Image-2022-06-16-at-16.03.33-1-300x200.jpeg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/umsu.ac.id\/en\/wp-content\/uploads\/2022\/06\/WhatsApp-Image-2022-06-16-at-16.03.33-1-300x200.jpeg 300w, https:\/\/umsu.ac.id\/en\/wp-content\/uploads\/2022\/06\/WhatsApp-Image-2022-06-16-at-16.03.33-1-1024x682.jpeg 1024w, https:\/\/umsu.ac.id\/en\/wp-content\/uploads\/2022\/06\/WhatsApp-Image-2022-06-16-at-16.03.33-1-768x512.jpeg 768w, https:\/\/umsu.ac.id\/en\/wp-content\/uploads\/2022\/06\/WhatsApp-Image-2022-06-16-at-16.03.33-1-750x500.jpeg 750w, https:\/\/umsu.ac.id\/en\/wp-content\/uploads\/2022\/06\/WhatsApp-Image-2022-06-16-at-16.03.33-1-1140x760.jpeg 1140w, https:\/\/umsu.ac.id\/en\/wp-content\/uploads\/2022\/06\/WhatsApp-Image-2022-06-16-at-16.03.33-1.jpeg 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Januri said that in today&#8217;s era of digital technology, students must have innovation and creativity. The paradigm shift in life after the Covid-19 pandemic is an era where information technology is the most decisive part.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cStudents are not enough just for themselves, but also have to provide benefits to many people. Therefore, students cannot be individualistic but must synergize,\u201d said Januri.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the same occasion, UMSU Vice Chancellor I Prof. Dr. Muhammad Arifin said that technological developments that create robots and become part of many industrial processes had eliminated the role of humans. As a result, millions of jobs are lost. But, on the other hand, digital technology has opened up new job opportunities.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8220;For this reason, students who can read potential, build innovation and develop themselves into new entrepreneurs,&#8221; said Muhammad Arifin.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Deputy I Chancellor of UMSU also provided various illustrations of industrial developments in different developed countries. Such as industrial development in Shanghai, China where now many jobs in large industries are no longer done by humans but have been carried out by robots. Human labor is only needed for a limited number of jobs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Wahyu Hidayat Sulistyawan, Deputy Derector of the Bank Indonesia Institute, in this talk show raised the material &#8220;Utilization of Artificial Intelligence in the Development of the Indonesian Money Market and Economy,&#8221; said Artificial Intelligence (AI) is a machine-based system with various levels of autonomy that can make predictions, recommendations or decisions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Wahyu said that AI techniques use many alternative data sources and data analytics called &#8216;Big-Data&#8217;. Meanwhile, another resource person, Muhammad Irsyad explained the creative process he went through and the various businesses he was in today. Irsyad said the Covid pandemic has clearly reset human life. Covid has changed the business ecosystem. No one has not been affected by the virus. And one of the most shaken sectors was the economy, said Irsyad.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The young entrepreneur who graduated from the UMSU Master of Management is currently engaged in several activities, such as exploring and developing the design and interior &amp; CNC Router business, Equestrian Education Tourism Business, and Creating and developing several applications, including hospitality applications.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Muhammad Irsyad gave hundreds of UMSU students tips, namely, understanding the business being carried out, look for the sidelines, and God willing, we will master the trade.<a href=\"https:\/\/umsu.ac.id\/en\/feb-umsu-gelar-kuliah-umum-pemanfaatan-artificial-inteligence-dalam-bisnis\/whatsapp-image-2022-06-16-at-16-03-33\/\" rel=\"attachment wp-att-10917\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-10917\" src=\"https:\/\/umsu.ac.id\/en\/wp-content\/uploads\/2022\/06\/WhatsApp-Image-2022-06-16-at-16.03.33-1024x682.jpeg\" alt=\"\" width=\"1024\" height=\"682\" srcset=\"https:\/\/umsu.ac.id\/en\/wp-content\/uploads\/2022\/06\/WhatsApp-Image-2022-06-16-at-16.03.33-1024x682.jpeg 1024w, https:\/\/umsu.ac.id\/en\/wp-content\/uploads\/2022\/06\/WhatsApp-Image-2022-06-16-at-16.03.33-300x200.jpeg 300w, https:\/\/umsu.ac.id\/en\/wp-content\/uploads\/2022\/06\/WhatsApp-Image-2022-06-16-at-16.03.33-768x512.jpeg 768w, https:\/\/umsu.ac.id\/en\/wp-content\/uploads\/2022\/06\/WhatsApp-Image-2022-06-16-at-16.03.33-750x500.jpeg 750w, https:\/\/umsu.ac.id\/en\/wp-content\/uploads\/2022\/06\/WhatsApp-Image-2022-06-16-at-16.03.33-1140x760.jpeg 1140w, https:\/\/umsu.ac.id\/en\/wp-content\/uploads\/2022\/06\/WhatsApp-Image-2022-06-16-at-16.03.33.jpeg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Meanwhile, Alween Ong, a young woman of Chinese descent, reminded millennial children who are currently in college to hold fast that we must benefit others. Because whatever the ideals and obsessions to be achieved must all lead to the benefit of others.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Alween Ong, the founder of Alcompany Indonesia, said that we never know what the future will be like, but we must understand what we must become in the future.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Youth Economics Competition<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Related to the 2022 Youth Economic Competition 4.0 organized by the Development Economics Student Association, Deputy Dean III Hasrudy Tanjung explained that there were several activities, such as a debate competition that was attended by 24 teams from various universities in Indonesia. Then the scientific writing competition was followed by 13 groups and the Economic Olympiad Competition throughout North Sumatra which was attended by 44 participants from several high schools and vocational schools. (SH)<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Faculty of Economics and Business through the Development Economics Study Program held a Public Lecture and Talkshow to encourage student creativity in facing the Industrial Revolution 4.0 and Society 5.0 in the hall of the UMSU Main Campus, Jl Mukhtar Basri, Thursday (16\/6). The General Lecture and Talkshow presented three speakers who motivated what [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":10913,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":{"source_name":"","source_url":"","via_name":"","via_url":"","override_template":"0","override":[{"template":"1","single_blog_custom":"","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"top","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author":"1","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"0","post_reading_time_wpm":"300","show_zoom_button":"0","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"1","number_popup_post":"1","show_author_box":"0","show_post_related":"0","show_inline_post_related":"0"}],"override_image_size":"0","image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post":"0","trending_post_position":"meta","trending_post_label":"Trending","sponsored_post":"0","sponsored_post_label":"Sponsored by","sponsored_post_name":"","sponsored_post_url":"","sponsored_post_logo_enable":"0","sponsored_post_logo":"","sponsored_post_desc":"","disable_ad":"0"},"jnews_primary_category":{"id":""},"jnews_social_meta":{"fb_title":"","fb_description":"","fb_image":"","twitter_title":"","twitter_description":"","twitter_image":""},"jnews_override_counter":{"override_view_counter":"0","view_counter_number":"0","override_share_counter":"0","share_counter_number":"0","override_like_counter":"0","like_counter_number":"0","override_dislike_counter":"0","dislike_counter_number":"0"},"footnotes":""},"categories":[19],"tags":[],"yst_prominent_words":[],"class_list":["post-10912","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/umsu.ac.id\/en\/wp-json\/wp\/v2\/posts\/10912","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/umsu.ac.id\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/umsu.ac.id\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/umsu.ac.id\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/umsu.ac.id\/en\/wp-json\/wp\/v2\/comments?post=10912"}],"version-history":[{"count":5,"href":"https:\/\/umsu.ac.id\/en\/wp-json\/wp\/v2\/posts\/10912\/revisions"}],"predecessor-version":[{"id":12315,"href":"https:\/\/umsu.ac.id\/en\/wp-json\/wp\/v2\/posts\/10912\/revisions\/12315"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/umsu.ac.id\/en\/wp-json\/wp\/v2\/media\/10913"}],"wp:attachment":[{"href":"https:\/\/umsu.ac.id\/en\/wp-json\/wp\/v2\/media?parent=10912"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/umsu.ac.id\/en\/wp-json\/wp\/v2\/categories?post=10912"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/umsu.ac.id\/en\/wp-json\/wp\/v2\/tags?post=10912"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/umsu.ac.id\/en\/wp-json\/wp\/v2\/yst_prominent_words?post=10912"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}