{"id":17066,"date":"2025-08-29T12:17:02","date_gmt":"2025-08-29T05:17:02","guid":{"rendered":"https:\/\/umsu.ac.id\/en\/?p=17066"},"modified":"2025-09-13T12:18:40","modified_gmt":"2025-09-13T05:18:40","slug":"umsu-hosts-digital-media-workshop-and-creative-awards-2025","status":"publish","type":"post","link":"https:\/\/umsu.ac.id\/en\/umsu-hosts-digital-media-workshop-and-creative-awards-2025\/","title":{"rendered":"UMSU Hosts Digital Media Workshop and Creative Awards 2025"},"content":{"rendered":"

Universitas Muhammadiyah Sumatera Utara (UMSU) successfully organized a workshop on higher education digital media management and presented awards to creative teams from faculties, units, and institutions. The event took place in a hybrid format on Friday (Aug 29) at UMSU\u2019s Meeting Hall, Jalan Muchtar Basri No. 3 Medan, featuring Dodi Zulkifli, Head of Public Relations and Protocol, Ministry of Education, Culture, Research, and Technology of Indonesia, as keynote speaker.<\/p>\n

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The program was officially opened by UMSU Rector Prof. Dr. Agussani, MAP, represented by Vice Rector I Prof. Dr. Muhammad Arifin, M.Hum. In his remarks, he emphasized the importance of this workshop for all social media managers within UMSU.<\/p>\n

\u201cThis workshop is crucial in preparing for the digital media landscape. Today, we will hear from Mr. Dodi on the significant role social media plays for universities, especially as we approach the upcoming Muktamar,\u201d he said.<\/p>\n

He further expressed hope that participants would gain new insights from the session and apply them across faculties, units, and institutions to strengthen UMSU\u2019s social media presence.<\/p>\n

Dodi Zulkifli praised UMSU for initiating an internal recognition program for digital media managers, calling it an innovation other universities should emulate to foster stronger collaboration in digital communication.<\/p>\n

In his presentation, he noted: \u201cIn this post-truth era, we often validate information simply because it looks true, even though it may not be.\u201d He stressed that as digital media increasingly serves as a source of validation, universities must manage their platforms carefully to demonstrate credibility and trustworthiness.<\/p>\n

\u201cWith the rise of citizen journalism, where anyone can record and share information instantly, universities like UMSU must remain vigilant in their actions,\u201d he added. He also outlined strategies for creative content planning, crisis communication management, building effective structures, and enhancing collaboration between public relations and protocol divisions.<\/p>\n

Earlier, UMSU\u2019s Head of Public Relations and Protocol Bureau, Assoc. Prof. Dr. Ribut Priyadi, M.I.Kom, explained that the event aimed to inspire and motivate stronger social media management across the university.<\/p>\n

\u201cThe workshop and UMSU Creative Awards are designed to encourage us to manage social media more effectively and produce high-quality content to support impactful campus programs, internationalization, achievements, and other activities,\u201d he stated.<\/p>\n

He expressed hope that the awards would inspire all faculties, units, and institutions at UMSU to continue innovating, creating, and contributing their best in digital media management.<\/p>\n

During the ceremony, Vice Rector I Prof. Arifin presented certificates of recognition and symbolic plaques to the winners of the UMSU Creative Awards<\/strong>:<\/p>\n