Public relations in universities are expected to be able to use social media to improve the reputation and image of the campus. Social media has become an essential part of human relations with the press. Content on social media is the choice of netizens to visit.
To that end, Muhammadiyah and ‘Aisyiyah campus public relations must organize social media content. The quality and quantity of uploads need to be considered.
This was conveyed by Erwan Sudiwijaya from the Association of Educational Communication Sciences of Muhammadiyah Universities and ‘Aisyiyah (APIK PTMA) when filling the workshop on the Development of Public Relations Batch II of Muhammadiyah ‘Aisyiyah Colleges (PTMA).
The Council for Higher Education Research and Development (Diktilitbang) Muhammadiyah Central Executive held this workshop on Saturday (6/8/22).
Besides Erwan, the two presenters were Budi Dwi Arifianto and Oki Cahyo. “Campus branding by using a logo that matches the guidelines is important,” said Erwan.
Erwan, Budi and Oki invited the trainees to create campus social media content through digital posters and short videos.
To improve the quality and quantity of content on social media, UMSU’s PR attended this workshop. Al Wafi represented UMSU to participate in the workshop.
With this activity, it is hoped that UMSU’s public relations program will produce more content on-campus social media after attending the workshop. (Al Wafi)
