Rector of Universitas Muhammadiyah Sumatera Utara (UMSU), Prof. Dr. Akrim, M.Pd., presented awards to the winners of the UMSU Creators Fest 2026 impactful video content competition. The awards ceremony was held on Wednesday (July 22) in the Meeting Room on the third floor of the UMSU Rectorate Building, Jalan Muchtar Basri, Medan.
UMSU Creators Fest is an annual program that provides a platform for students, lecturers, and alumni who are content creators to express their creativity, inspire others, and develop innovative ideas. This year, the competition attracted 27 participants from among lecturers and students.
UMSU Rector Prof. Dr. Akrim, M.Pd., expressed his appreciation and gratitude for the successful implementation of the event. He emphasized that content creation in the digital era should incorporate educational values and generate a meaningful impact on personal development.
“Alhamdulillah, today we are presenting awards to the winners of the UMSU Creators Fest 2026 competition. This is part of the Ministry of Higher Education, Science, and Technology’s (Kemendikti Saintek) Impactful Program, implemented through the Humas Berdampak movement,” he said.
The Rector also encouraged students and lecturers to continue producing innovative and inspiring content.
“Such content should contain educational values and, hopefully, have a positive impact on the creativity of both lecturers and students,” Prof. Akrim said.
Fahrunnysa, one of the judges and a representative of the North Sumatra Regional Office of the Higher Education Service Institution (LLDIKTI Region I), also expressed her appreciation.
“We see UMSU Creators Fest as a concrete example of how private universities can translate the Humas Berdampak program into tangible action on campus. Our assessment focused on the extent to which the content delivers educational impact and reaches a wider audience, rather than merely on visual aesthetics,” she explained.
Earlier, Head of the UMSU Public Relations Bureau, Assoc. Prof. Dr. Ribut Priadi, S.Sos., M.I.Kom., explained that UMSU Creators Fest 2026 was part of the Humas Berdampak series, which represents the Ministry of Higher Education, Science, and Technology’s Impactful Program, supported by LLDIKTI Region I of North Sumatra.
He added that UMSU Creators Fest 2026 would not end with the video competition. The program would continue with an impactful writing competition, impactful content creation training, and digital public relations literacy programs for students.
According to Ribut, these initiatives represent a concrete response to the rapid development of communication and information technology, including the emergence of artificial intelligence (AI).
“This opportunity is highly meaningful for us. The UMSU Rector has shown tremendous support for students and lecturers by encouraging every faculty, study program, unit, and bureau to actively produce inspiring social media content that makes a positive contribution to the wider community,” Ribut Priadi said.
Similar support was expressed by one of the winners in the Lecturer category, UMSU Faculty of Medicine and Health Sciences (FKIK) Dean dr. Siti Masliana Siregar, Sp.THT-KL., Subsp. Rino(K). She said the competition provided a positive platform for utilizing social media within the academic environment.
“This is a very positive initiative because it highlights creativity and innovation among all members of the academic community, particularly lecturers and students, while encouraging them to use social media in a positive and impactful way,” she said.
The winners of UMSU Creators Fest 2026 were divided into three main categories.
In the Student Category, the The Best Creator title was won by Tegar Ananda and his team, a collaboration between the Faculty of Agriculture and FKIP. The The People’s Choice award went to Annisa from the Faculty of Social and Political Sciences, while The Masterpiece Video title was awarded to Alvi Syahrin from the same faculty.
In the Lecturer Category, the The Best Creator award was presented to Assoc. Prof. Dr. dr. Humairah Medina Liza Lubis, M.Ked(PA)., Sp.PA, from the Faculty of Medicine and Health Sciences. The The People’s Choice award went to dr. Siti Masliana Siregar, Sp.THT-KL., Subsp. Rino(K), also from the Faculty of Medicine and Health Sciences.
Meanwhile, in the UMSU Institution Category, the The Masterpiece Video title was won by Rihan Yuhyi, representing the UMSU Observatory of Falak Science (OIF).
