Universitas Muhammadiyah Sumatera Utara, through the Promotional Technical Implementation Unit (UPT) and the Public Relations Bureau, held a Copy Writing And Editing Video Workshop for the Student Associations (HMJ) throughout UMSU in the UMSU FAI Hall, Jalan Kapten Muktar Basri Medan, Thursday (10/3).
The event was opened by the Rector represented by Vice Rector III, Dr. Rudianto, M.Si, with speakers Dr. Ribut Priadi, M.Ikom, and Al Wapi, S.Kom from the UMSU Public Relations Bureau. Also giving a speech, the Head of UMSU Promotion UPT, Muhammad Arifin, M.Pd.
Rudianto explained that to maintain its existence as a campus, the people of North Sumatra are interested in whereas, amidst the pandemic, many campuses are dim. Therefore, UMSU still exists, one of which is to publish its activities and achievements.
UMSU Holds Copywriting and Video Editing Workshop Various activities are carried out with strict health protocols to inform the public that UMSU continues to exist, even though the pandemic of service activities continues. In addition, youngsters take to the field with government and campus programs.
“We need to maintain the existence of all benefit aspects, not just the campus benefits. Then, one day later, when students become alumni and successful ones, such as entrepreneurs, politicians, and educators when they come from existing campuses, it will be more meaningful,” he said.
UMSU Holds Copywriting, and Video Editing Workshop Rudianto invited HMJs throughout UMSU to continue to publish their activities and promote UMSU with the creativity of their respective Students Association. According to him, institutional products produced by millennial children are usually more attractive. In the future, the reference to see someone’s profile can be through the track record of social media. “If our social media content contains positive content, we will create a positive image. That’s what companies UMSU Holds Copywriting and Video Editing Workshop and several campuses are currently doing,” he said.
UMSU, he said, has started to look at prospective students through social media so that future students who have achievements can get from their social media
Joint Promotion
Copywriting and Video Editing Workshop initiated by The Head of the UMSU Promotion UPT, Muhammad Arifin, added to promote UMSU amid the community, collaboration or walking together with HMJ throughout UMSU and other student organizations are carried out.
“Come on, we invite our prospective new students with positive and interesting information so that they have a strong reason to choose UMSU, especially the study program,” said Muhammad Arifin.
The opening ended with a photo of Vice Rector III with the presenters, participants, and committee.
