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FEB UMSU Holds Public Lecture on the Use of Artificial Intelligence in Business

Riza Isfa by Riza Isfa
4 years ago
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FEB UMSU Holds Public Lecture on the Use of Artificial Intelligence in Business
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The Faculty of Economics and Business through the Development Economics Study Program held a Public Lecture and Talkshow to encourage student creativity in facing the Industrial Revolution 4.0 and Society 5.0 in the hall of the UMSU Main Campus, Jl Mukhtar Basri, Thursday (16/6).

The General Lecture and Talkshow presented three speakers who motivated what Generation Z (Gen-Z) should do in the industrial revolution 4.0 era.

The three resource persons, Wahyu Hidayat Sulistyawan, Deputy Director of the Bank Indonesia Institute, Muhammad Irsyad S.Kom M.Kom, a millennial business person and Alween Ong, a Millennial Generation Social Entrepreneur and a talkshow moderator, Dr. Prawidya Hariani SE MSi Hospital who is also the Head of the Development Economics Study Program.

The Public Lecture and Talkshow with the theme “The Role of Artificial Intelligence to Improve the Role of Humanomics in the Industrial Revolution Era 4.0 and Society 5.0” was attended by more than 300 students and the students were officially opened by the Vice Chancellor I of UMSU Prof. Dr. Muhammad Arifin SH Mhum.

In addition to public lectures and talk shows, the “Youth Economics Competition 4.0 the Year 2022” also held three categories of competitions involving students from various universities in the country. Likewise, matches involving high school/vocational high school students throughout North Sumatra for the Economics Olympiad.

Dean of the Faculty of Economics and Business UMSU, Dr. Januri SE MSi at the opening of the public lecture and talk show, besides explaining the current development of FEB UMSU with around 3,500 students with 4 study programs, expressed his appreciation for the implementation of classes and public and talk shows involving hundreds of students and students.

Januri said that in today’s era of digital technology, students must have innovation and creativity. The paradigm shift in life after the Covid-19 pandemic is an era where information technology is the most decisive part.

“Students are not enough just for themselves, but also have to provide benefits to many people. Therefore, students cannot be individualistic but must synergize,” said Januri.

On the same occasion, UMSU Vice Chancellor I Prof. Dr. Muhammad Arifin said that technological developments that create robots and become part of many industrial processes had eliminated the role of humans. As a result, millions of jobs are lost. But, on the other hand, digital technology has opened up new job opportunities.

“For this reason, students who can read potential, build innovation and develop themselves into new entrepreneurs,” said Muhammad Arifin.

The Deputy I Chancellor of UMSU also provided various illustrations of industrial developments in different developed countries. Such as industrial development in Shanghai, China where now many jobs in large industries are no longer done by humans but have been carried out by robots. Human labor is only needed for a limited number of jobs.

Wahyu Hidayat Sulistyawan, Deputy Derector of the Bank Indonesia Institute, in this talk show raised the material “Utilization of Artificial Intelligence in the Development of the Indonesian Money Market and Economy,” said Artificial Intelligence (AI) is a machine-based system with various levels of autonomy that can make predictions, recommendations or decisions.

Wahyu said that AI techniques use many alternative data sources and data analytics called ‘Big-Data’. Meanwhile, another resource person, Muhammad Irsyad explained the creative process he went through and the various businesses he was in today. Irsyad said the Covid pandemic has clearly reset human life. Covid has changed the business ecosystem. No one has not been affected by the virus. And one of the most shaken sectors was the economy, said Irsyad.

The young entrepreneur who graduated from the UMSU Master of Management is currently engaged in several activities, such as exploring and developing the design and interior & CNC Router business, Equestrian Education Tourism Business, and Creating and developing several applications, including hospitality applications.

Muhammad Irsyad gave hundreds of UMSU students tips, namely, understanding the business being carried out, look for the sidelines, and God willing, we will master the trade.

Meanwhile, Alween Ong, a young woman of Chinese descent, reminded millennial children who are currently in college to hold fast that we must benefit others. Because whatever the ideals and obsessions to be achieved must all lead to the benefit of others.

Alween Ong, the founder of Alcompany Indonesia, said that we never know what the future will be like, but we must understand what we must become in the future.

Youth Economics Competition

Related to the 2022 Youth Economic Competition 4.0 organized by the Development Economics Student Association, Deputy Dean III Hasrudy Tanjung explained that there were several activities, such as a debate competition that was attended by 24 teams from various universities in Indonesia. Then the scientific writing competition was followed by 13 groups and the Economic Olympiad Competition throughout North Sumatra which was attended by 44 participants from several high schools and vocational schools. (SH)

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